who are pregnant and/or with children up to age five. An acronym for Women, Infants and Children, WIC has embraced Latino communities throughout the United States to offer mothers the most trusted, respected health and nutrition education environment, regardless of immigration status.

In a WIC environment, mothers will receive food vouchers to assist them in purchasing healthy, essential foods for their families. Mothers will attend short classes to teach them about breastfeeding, healthy eating, shopping and proper dental care.

In top Latino markets, Latina mothers represent more than 80% of the mothers on the program.

If you are an approved WIC food brand in any top or emerging U.S. Latino market, or if you are looking to get the attention of the Latina mother in a trusted environment, please contact Latino Family Media to learn how we have assisted other U.S. brands in marketing to Latina mothers on the WIC program.

Call 310-349-8188 today for more information.